CHIAREL™ Press Kit

Brand facts, the launch lineup, and downloadable assets for journalists, editors, and press covering the House.

Brand Fact Sheet

Name: CHIAREL™
Tagline: House of Skin Intelligence™
Mission: Advancing Cellular Clarity™ — supporting the skin’s own intelligence against Modern Biological Stress™, with restraint, precision, and respect for the skin’s biology.
Founding Story: The question started at a kitchen table, not a lab — one household, three different skin types (reactive, combination, mature), and no formulation house precise enough to serve all three with equal rigor. That question became the brief, formulated properly under a pharmacist’s guidance in Isola del Liri. Read the full origin story.
Provenance: Formulated in Isola del Liri, Italy — a town in the Liri valley built around the Cascata Grande waterfall, roughly an hour and a half from Rome — in partnership with manufacturing partner Natural You Srl. More on the House.
Parent Company: 1HubSolutions, LLC
Website: chiarel.com

Six formulations, each assigned a signature category color across the ritual.

Cellular Cleanser™
Adaptive Purifying Cleanser
Cloud Dancer · CHIAREL Cloud™
Cellular Mist™
Conditioning Preparation Mist
Cloud Dancer · CHIAREL Cloud™
CHIAREL Essence™
Cellular Clarity Concentrate
Peach Dust · CHIAREL Rose™
Terra Radiance Crème™
Daily Radiance Treatment
Red Ochre · CHIAREL Terra™
Recovery Masque™
Overnight Recovery Treatment
Formal Garden · CHIAREL Verde™
CHIAREL Lip Concentrate™
Dual-Action Volumizing & Radiance Lip Treatment
Peach Dust · CHIAREL Rose™