The House
Isola del Liri
An hour and a half from Rome, in the Liri valley of central Italy, stands a town built around a waterfall — the Cascata Grande falls through Isola del Liri itself. It is here, with our manufacturing partner Natural You Srl, that CHIAREL™ formulations are crafted.
Mission
Advancing Cellular Clarity™ — supporting the skin’s own intelligence against Modern Biological Stress™, with restraint, precision, and respect for the skin’s biology.
La Bella Figura
The Italian art of presenting one’s best self — not vanity, but discipline and quiet confidence. It is the cultural philosophy of the House: skincare as a considered daily practice, never a performance.
Formulated By
Natural You Srl is guided by Grazia Savoriti, a pharmacist with deep expertise in cosmetic and nutraceutical research and development. It is under her guidance that every CHIAREL™ formulation is developed and produced, in Isola del Liri.
A Considered Practice
Every formulation is produced in small, fresh batches — made to order rather than held in standing inventory, reducing overproduction by design. Packaging is glass, chosen for recyclability and to preserve the formulation properly; delivery systems are airless, protecting the actives inside and minimizing waste. Ingredients are vegan-friendly and cruelty-free.